2025 Food Trends: Why Tin is In (Plus More Tasty Predictions)
Tinned fish is taking over in 2025—so what’s making it the catch of the year?
2024 was the year of the tinned fish frenzy, and the new year shows no signs of that slowing down. If anything, we expect enthusiasm around canned tuna to ramp up along with other protein-packed foods.
According to recent food trend reports, consumers are eager for extra protein throughout the day, with a growing preference for simpler, whole-food proteins—making tinned seafood a natural fit.
So what makes canned tuna cool?
Canned tuna is making waves—popping up on restaurant menus, filling shelves at the local market, and even making appearances at parties.
Many consumers gravitate toward tinned fish because of its versatility and accessibility. It’s also a simple, shelf-stable pantry staple with nutritional value. Our Premium Yellowfin Tuna in Olive Oil, for example, features heart-healthy omega-3s and 29 grams of protein.
Others consider canned tuna a fancy indulgence thanks to the rich, high-quality olive oil it’s often packed in. As a result, it’s an easy way to elevate everyday dishes or dinners. People are adding it to charcuterie spreads and even assembling entire tinned seafood boards. They’re interested in food items that are fresh, flavorful, and made with care.
Another reason tinned fish is trending? Traceability. Consumers care about where their food comes from, and often prioritize responsibly and sustainably produced products.
With Genova, you trace every can of tuna from ocean to plate: where and how the tuna was caught, the species of tuna, and how it is processed and canned. You can even trace it to the very boat that caught the fish. Give it a try with your next can!
More trends topping grocery lists
In addition to canned seafood and protein-packed snacks, here are some other key food trends expected to emerge in 2025:
- Non-alcoholic drinks
- Seaweed and other sea vegetables
- Asian products like gochujang, kimchi, and dumplings
- Sustainable and thoughtful packaging
- Sourdough—beyond just bread
- Innovative sauces and condiments
- Fancy fruit
- Enhanced hydration
- Tea
We hope these trends inspire you to get more creative in the kitchen and try something new this year!
